It seems that Honda wants to make sure that they can secure their position as one of the leading automotive manufactures in Indonesia. It is a fact that Honda is one of the most popular bands for automotive products in Indonesia. However, it is not a simple thing to secure the position. The tough competitors try their best to give the biggest challenge by releasing the competitive automotive products.
For car segment, Honda has released many successful series in Indonesian market. Now they try to conquer the market place with their new line up series, Honda Brio Satya. This new lineup is the series that is released to become a part of the Low Cost Green Car or LCGC program from Indonesian Government. The LCGC program opens a great opportunity for auto manufacturers to get a place in the low end market. So, every car manufacturer that wants to participate in the competition must provide the high quality car that meets the market’s requirements.
What is new from Honda Brio Satya?
As a part of the LCGC program, Honda released Honda Brio Satya recently. The new series is specially designed to match price of the market. The Honda Brio Satya is originally the Brio series from Honda that is costumed to match the price of low cost car market. Some of the features in original Brio series are omitted such as the fog lamp and the rear chrome garnish. As an addition, Honda only provides a single shade for interior color option.
The engine of Honda Brio Satya is 1.2 liter i-VTEC SOHC with 4 cylinders. This engine can create 88 horse power and 108 Nm of torque. The engine system is completed with the drive by wire technology, G-Con and grade logic control system.
Other features that we can find in the new Honda Brio Satya are the audio system with 2Din single disc MP3/WMA player completed with AUX-in, USB and iPod connection feature; the safety features including dual SRS airbags, secure seatbelt completed with load limiter and pretention as well as car’s key with immobilizer system. For Indonesia market Honda released Brio Satya in three variant, the most economical Type A, Type S and the most luxurious type of the series, Type E.
The competitors of Honda Brio Satya
As the series that want to hit the high low market, Honda Brio Satya get many tough competitors such as Suzuki Karimun Wagon R. The wagon series from Suzuki is also targeted for high end market. The price of the wagon from Suzuki is below 100 million rupiahs as the Honda’s series offer around 100 -120 million rupiahs.
The competitors of Honda Brio Satya are not only from other series from other manufacturers. Even the toughest competitor comes from the same manufacturer. If we want to see the tough competition among Honda series, it will be interesting to see the competition between Brio Satya and latest version of Mobilio Prestige that just unveiled recently. The 2014 Mobilio Prestige is reported to receive over 5000 booking in Indonesia.